Simple Direct Links are Doomed, Get Yourself Informational Links
Lately google made some changes to their ranking algorithm, the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, the only updates on those websites are the new links, it’s safe to assume all of them are trash, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, the links on those spamming sites won’t work anymore.
Let’s check out a few examples. In the very beginning, I didn’t know better, I started with this keyword, V Bridle Tow Chain, of course with old way of link building, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, finally the rank improved a lot, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , most back links for this keyword are from articles and posts, almost no plain links, you can imagine how this keyword ranks. Now contextual links win the battle, then what? It all boils down to content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, such as this interesting blog, kids clothing , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. Now you can see, article marketing with great content is the way to go. Say you’re building your own bogging network, for instance connecting link, then it will be easier to do article marketing.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself,such as lift slings, good writing, interesting content, indexed and cached, this article serves it’s purpose well.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s easy and really useful, if you don’t use this tool it’s just too bad.
KianaLevy •
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